Old Spice - Ye' Olde Exploding Yule Log
Role: Designer & Illustrator

Traditional Yule Logs are great. But most just don’t feature enough explosions, if you ask us. With over 175 explosions every minute, our Yule Log is far superior to any other Yule Log ever conceived, based on a 1-10 Yule Log explosion scale. It entertains, it brings holiday cheer, but most of all it delivers an important message: Old Spice Holiday Packs are the perfect stocking stuffer gift.

Designed and Illustrated the logo that was later animated and used throughout the campaign.
PR stills Art directed by Karen Zack and Designed by Ken Berg. Animation by Adam Sirkin.

Laughing Squid