Role: Art Director
OMEN released the coldest machine in gaming with it’s new Cryo Chamber. And what better way to get influencers talking about it than to send them an incredibly hard to open metaphor?
We turned the tired unboxing genre on its head by taking the box in need of unboxing and freezing it into a 300 pound block of ice. Being gamers themselves, the influencers pulled out everything from ice picks to flame throwers to rise to this gamified challenge.
Creative Direction from Matt Sorell
Art Direction by Eric Reigert
Writing by Becky Brinkerhoff
Design Production by Scott Meisse
Design by Taylor Geick, Shayne Kybartas, Olivia Budiono
Brand Management by Jane Han
Production Kristin Holder