W+K Amsterdam - Give a Fuck!
Role: Designer

Help W+K Amsterdam Give A Fuck this holiday season. You can buy this print until Dec 23rd 2015. Thanks to W+K Amsterdam, Claire Beesley and Rose Zandvliet for the opportunity.

"Give A Fuck is a charitable platform that serves to connect the creative community with social causes, created by the people at Wieden+Kennedy Amsterdam.

The first challenge for the platform, which launched on December 9 2015, is to raise money for those affected by the refugee crisis currently unfurling across Europe. So this holiday season all proceeds from all sales will be donated to Proactiva Open Arms, excluding associated taxes and shipping costs.

Over 60 artists from around the world have created and donated the artworks you see on this site – over 100 specially crafted one-off or limited edition pieces that represent or feature ‘a fuck’.

Process video of how things changed.